Social Media has proven itself an unlikely hero during the Australian bushfire crisis.
No longer pigeonholed for social networking, platforms such as Twitter, Facebook and Instagram have been hailed a critical leadership tool. The use of social media during past and present crises have helped reduce environmental damage, loss of infrastructure and life along with raising much-needed funds for rebuilding.
COVID-19 has forced change upon us all. Suddenly things we took for granted and the day to day routine of our lives changed overnight.
Many office-based staff shifted to working from home with minimal transition time or support. Amidst this change, tips and tricks for working from home, technology upgrades and training became our focus.
It is no coincidence that when you walk into Woolworths, the smell of baking fills the air causing your stomach to grumble. Scent marketing has been used for many years; after all, my grandmother used the scent of dinner cooking to call her children home for the evening.
Most leaders are relatively confident when presenting face-to-face, even to large audiences when they perform on stage. However, many leaders need to improve their skills when presenting through videoconferencing. A phenomenon that has quickly become essential for many during this period of social distancing.
I have spent a career training and preparing leaders to master communication. The following advice will not go astray post-COVID-19 as experts predict a major portion of the workforce will continue to work from home in a post-COVID-19 era.
In the aftermath of COVID-19, some of the most unlikely industries and products have blossomed during adversity. As our money habits change and consumer behaviours shift, we give you an insight into Australia’s new normal.
Despite the geographical separation most of us are suddenly grappling with, leadership is still about people. So in some ways, nothing has changed. The age-old principles still apply and great leadership is always about winning hearts and minds, communicating, and building psychological safety through fostering mutual trust, respect and support.
I can’t do that. What! No, silly, you got this, what if don’t. It’s everyone else. What is wrong with me? I’m awesome! That depends… who is this?
Sounds confusing? That’s because it can be. Mind chatter and your internal monologue can be enormously overwhelming. If I was to ask you to lock yourself in your own mind for the day, would you take me up on that offer? Most people would probably decline knowing what’s in store from them.
Cutting through the noise in any market has become extremely challenging. Both established businesses, as well as startups, need to invest in innovative pathways of disrupting the market. Innovation requires you to cause chaos.
As the decade closed and the fires burned, we strategised the coming year for our brands. I’m analytical by nature and creative at heart, and love to create predictions for the coming years. One of my favourite predictions is the Pantone colour of the year, I usually at least get into the forecasts, and some years I nail it. Rather than a New Year’s resolution, I choose a word for the year to uphold. As we started a new decade, I went one step further and predicted for the world the word of the decade – courage.