Okay, Boomer?

A characteristic I’ve always appreciated in a good leader is that they know when to accept conventional wisdom and when to swim against the stream.  The power of independent thinking within the marketing and media sphere must be spear headed by leaders that understand when to pull the curtain back and challenge stagnant beliefs. 

Flying under the radar proves for the best publicity

A sign of effective leadership is the ability to adapt, take criticism and learn from past mistakes. While Prime Minister Scott Morrison has received his share of criticism for his handling of the bushfire crisis, not all media say he’s been doing a bad job, and some suggest that he has learned from his early missteps.

#Scottyfrommarketing

The government’s affinity for PR spin and marketing jargon hasn’t fared well as Australia’s leadership appeared to remain two steps behind the bushfire crisis. Prime Minister Scott Morrison’s handling of the emergency has seen him tarred and feathered both in Australia and internationally.

ARE LEADERS LOOKING AFTER MENTAL HEALTH?

As mental health takes precedence on the public agenda, the leaders fronting these conversations will often place their mental health on the backburner as they support others.

The Power of Social Media in a Disaster

Social Media has proven itself an unlikely hero during the Australian bushfire crisis.   

No longer pigeonholed for social networking, platforms such as Twitter, Facebook and Instagram have been hailed a critical leadership tool. The use of social media during past and present crises have helped reduce environmental damage, loss of infrastructure and life along with raising much-needed funds for rebuilding.   

The Balancing Act

COVID-19 has forced change upon us all. Suddenly things we took for granted and the day to day routine of our lives changed overnight.      

Many office-based staff shifted to working from home with minimal transition time or support. Amidst this change, tips and tricks for working from home, technology upgrades and training became our focus.     

The Art of Persuasion

It is no coincidence that when you walk into Woolworths, the smell of baking fills the air causing your stomach to grumble. Scent marketing has been used for many years; after all, my grandmother used the scent of dinner cooking to call her children home for the evening.

Leading from a Web-Cam

Most leaders are relatively confident when presenting face-to-face, even to large audiences when they perform on stage. However, many leaders need to improve their skills when presenting through videoconferencing. A phenomenon that has quickly become essential for many during this period of social distancing.  

I have spent a career training and preparing leaders to master communication. The following advice will not go astray post-COVID-19 as experts predict a major portion of the workforce will continue to work from home in a post-COVID-19 era.